What is a Title Tag, and Why Do I Need Them?

A TITLE TAG It is an HTML element that specifies the title of a web page.

Title tags are displayed on search engine results pages as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.

Google typically displays the first 50–60 characters of a title tag. Try to keep it under 60 characters so that it will be shown in its entirety.

Include your top keyword near the beginning of your title tag. The closer your keyword is to the beginning, the more weight it will carry in searches.