How to Approach Ongoing Onsite SEO
When you first begin to approach SEO, you might wonder - WHERE DO I BEGIN?
THE ANSWER: Look first at how you write everything - from buttons to image captions.
Remember to write all content FIRST for your potential clients and SECONDLY for the bots.
The bots are responsible for checking to see if you are
REAL
RELEVANT
INTERESTING
After they recognize you as real (not spam), then bots try to determine if your site will provide the information that your potential patient is looking for. Once these two things are established, bots try to determine if you are interesting, fresh, and best able to provide the answer to the search.