The SEO Resource that I Recommend to Every Client

There is one resource that I have recommended to everyone I have ever helped with SEO or website design. It is approachable, articulate, and an essential beginner’s guide to SEO. It is

THE BEGINNER’S GUIDE TO SEO: RANKINGS AND TRAFFIC THROUGH SEARCH ENGINE OPTIMIZATION

This great resource is written by the amazing people at Moz and available at no cost at Moz.com.

Here is a brief snippet from the guide:

“The Basics of Search Engine Optimization

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."

Here's what it looks like:

As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

Using this beginner's guide, we can follow these seven steps to successful SEO:

1. Crawl accessibility so engines can read your website

2. Compelling content that answers the searcher’s query

3. Keyword optimized to attract searchers & engines

4. Great user experience including a fast load speed and compelling UX

5. Share-worthy content that earns links, citations, and amplification

6. Title, URL, & description to draw high CTR in the rankings

7. Snippet/schema markup to stand out in SERPs

We'll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

Explore the chapters...”